Having raised recently considerable amounts on the international markets ( $1.2 billion Nasdaq IPO in Nov. This performance was “driven by substantial growth in the merchant base,” says the company, whose marketplace accounted for 65% of GMV, up from 48% in 2020 and just 17% in 2019. This is around 38% of Russia’s population aged 15-64.Īssortment expanded more than sevenfold year-on-year, exceeding 80 million SKUs by the end of the year (compared with 11 million as of December 31, 2020). The company delivered more than 220 million orders - around three times more than in 2020 - to dozens of millions of consumers.īy the end of 2021, Ozon attracted more than 25 million of customers on a monthly basis. Ozon: +125%Īccording to preliminary unaudited results, Ozon saw its gross merchandise value (GMV) exceed 445 billion rubles (more than $6 billion), up from 197 billion in 2020 (+125%). The company pursued its international expansion in 2021, launching sales in France, Germany, Italy, Spain, the UK and the USA as well as Moldova, Lithuania, Latvia, Turkey and Estonia. Wildberries plans to invest further in new logistics capacities, service quality improvements and additional assortment. In 2021, Wildberries customers made 808.6 million orders, up 146% from the previous year. Some 410,000 new merchants - essentially small businesses and self-employed - got involved in the marketplace, up from 91,000 new ones in 2020. The marketplace has preliminarily estimated its yearly profit at around 18 billion rubles ($245 million) before taxation. Wildberries announced the turnover of its marketplace increased by 93% to 844 billion rubles (around $11.5 billion), including a record 304.8 billion rubles in Q4 2021 alone. Market leader Wildberries, Nasdaq-listed Ozon, and international platform AliExpress Russia significantly overperformed the market, which grew by at least 40% according to preliminary estimates (InfoLine). “We offer our customers a wide range of goods from various manufacturers - both well-known global brands and local small businesses, and are open to cooperation with entrepreneurs from all countries,” says Vyacheslav Ivaschenko, Wildberries Development Director.Earlier this week several top Russian e-commerce companies announced impressive results for 2021, even though brick-and-mortar retail fully reopened in the country. The online retailer offers about 4 million items of goods from 40 thousand brands: women's, men's and children's clothing, shoes and accessories, beauty products, toys, electronics, books and stationery, sporting goods, and household goods. Wildberries currently operate in 13 countries. Goods can be received both with home delivery and at one of the partner points of delivery: 2500 points are located in France and 1900 - in Spain (only courier delivery is available in Italy). Delivery in European countries is carried out with the help of logistics partners. ![]() For buyers from these countries, platforms in national languages, as well as corresponding mobile applications for iOS and Android, were launched.Ĭustomers can place an order in selected online stores - in France The online retailer has launched sales in France, Italy and Spain. Wildberries continues to expand to the EU countries.
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